In this weeks episode of the ‘Renegade Recruiter Unleashed’ we talk about 5 of the biggest mistakes that Recruitment And Search Firms can make with their website and how to learn and grow by understand where your going wrong. It's very easy to pay for a shiny new website but it generating leads is a must and a pretty homepage won't always do so...…For show notes, podcast updates and additional resources head over to:http://therenegaderecruiter.com/
[1:33]
Mistake number one is trusting their web designer.
[1:59]
Some of your competitors right now are generating between 20-100 leads a month just from their website.
[2:46]
Your web designer has a skill and that is building websites.
[2:53]
You need to be the one that tells them what it is you want to see on your website.
[3:37]
Far to many recruitment and search firm owners really i guess don’t have a clue what it takes to have a website that actually generates you leads and actually attracts business and so they trust everything to their web designer.
[4:44]
That is one of the biggest mistakes that recruitment and search firms make on their website, they talk all about themselves.
[4:50]
Here’s a fact. Your clients couldn’t give two shits about you.
[4:57]
When your potential clients come to your website here’s what they want to know…What can you do for them!
[5:16]
Talk to them about their problems and how you will help them solve their problems. There’s a massive difference.
[5:48]
All your clients really care about are themselves, their problems and how to fix them.
[7:15]
Mistake number three. Not being clear on your website who you are targeting.
[8:27]
The narrower your niche the broader your appeal!
[8:48]
You can’t be good at everything. Make it absolutely clear who your target market is and deliberately repel those that your not interested in.
[9:25]
Were in the problem solving buisness.
[9:30]
You need to be very clear when someone hits your website what problem it is you help solve, you need to make a big promise and you do that by having a headline.
[10:28]
A website that doesn’t have a clear purpose.
[11:11]
When you’ve got that purpose, you’ve got that clarity and you can communicate that effectively then to your potential clients and potential candidates.
[12:31]
There should be a clear next step that you want the potential clients to take.
[13:33]
Most people have never even heard of your company or heard of your website and you haven’t given them any reason to go to your website.
[15:26]
Even if your not making the first 4 mistakes that we talked about if no-one sees your website, if your not actively sending people to see it then it doesn’t really matter.
In this weeks episode of the ‘Renegade Recruiter Unleashed’ we talk about standing out from the crowd. Are you happy being "Average Joe", "Mr Mediocre" or "Mrs Vanilla"? I didn't think so! We will cover how you can take your Recruitment or Search Firm Business to the next level through Relentless marketing, Violating industry norms, Expressing your personality and more...
… For show notes, podcast updates and additional resources head over to:http://therenegaderecruiter.com/
[1:51]
In English speaking countries there’s approximately 80,000 - 90,000 recruiters.
[2:11]
If you can’t stand out from the crowd you’re just gunna seem like any other recruiter.
[2:21]
You have to be able to convince your clients that you’re not only different from very other recruitment or search firm but also better too.
[2:57]
So some things that you must start doing from today if you want to stand out from he crowd and by the way, it doesn’t include making your prices the lowest thing out there.
[3:17]
Step one. You’ve got to do some marketing.
[3:28]
The top performers are using 40-50 different ways of getting the message out there. One of the reasons you’re being ignored right now is cause your obscure, people haven’t even heard of you.
[3:42]
You’ve got to add your personality to your marketing because thats what people engage with.
[4:03]
What your find a lot of recruitment and search firm owners do they’re almost to scared to be themselves because they’re scared that they’re upset someone, they’re scared that someone won’t like them and in doing so what actually happens is they come across vanilla, they come across boring and they come across like every other recruitment and search firm out there so putting your personality in your marketing is the best thing that you can do.
[5:09]
You are gunna piss some people off, but the moment you try to be all things to all people you end up being nothing to nobody. You can’t be all things to all people whatever you do.
[5:49]
Violate that we call “the industry norms”.
[6:16]
20% of recruitment and search firms have 80% of the market.
[6:35]
Most recruiters will go out of business within the first 5 years of being in buisness.
[7:55]
Success leave clues, but also so does failure.
[7:58]
If you do what someone else is doing you’re gunna end up with pretty much the same results or at least very similar results.
[9:12]
Do you really want to be mediocre? Would you want your kids to say you’re a mediocre parent or your partner to say your a mediocre lover? Im sure you wouldn’t.
[10:17]
You’ve got to be absolutely relentless in your marketing and no stopping.
[11:43]
You could be the best in the industry, unless you have the ability to get that message out to the people in your sector so they know it and they believe it aswell then it all counts for nothing.
[12:53]
What happens with a lot of recruiters is they go through periods of marketing relentlessly and its usually when they haven’t got any clients.