#48: Secrets From An Accidental Salesman - Jermaine Edwards Interview

In this week's episode of the 'Renegade Recruiter Unleashed' podcast I interview Jermaine Edwards Author of the book 'Key Account Hack: 8 steps to creating massive and predictable growth from your Key Clients in 90 days'

Jermaine has been through almost every sales experience you can imagine. He's been hung up on, spilt coffee on a customer, lost a major client and even had his daughters 'my little ponies fall out' of his briefcase during a C-Level meeting (Yep that really happened). In this interview Jermaine talks about some of the things Recruitment and Search Firm Owners can do to extract more revenue from potential clients and customers and how to shorten the sales cycle.

 

Here's just some of what you're getting...

• How Jermaine became a salesman by mistake and what he learnt along the way
• What Writing songs for dinner money can teach your business about sales
• Why Jermaine carries his daughters 'my little ponies' in his brief case and how it almost cost him a client
• How Steven Coveys '7 Habits of Highly Successful People', changed the direction of Jermaine life 
• Why you making assumptions about your clients and potential clients is killing your sales 
• Jermaine talks about why sales happen, why they don't and what you can do to take more control of the final outcome 
• Why the sales targets you're setting for your consultants are unrealistic and what to do instead 
• How to shorten your sales cycle 
• Information about the customer growth summit and why you should attend

And more 

Show Notes: 

[1:51] Can you tell us sort of who you are and what you do now?

[2:38] Is there a particular market that you actually target? 

[3:30] Tell us something about you that most people don’t know, so perhaps an interesting or funny story. Just something that you don’t share with people usually.

[5:24] Tell us something about your background and how you got to where you are now.

[8:04] Tell us a bit about your book. 

[10:52] Have you composed a song for anybody that we would know now? 

[11:41] What is it about sales that you find so interesting?

[13:39] Typically, what are sort of the biggest challenges they have around sales? 

[17:21] What’s one of the biggest mistakes that you’ve made in business and how did you overcome it?

[22:37] Overall Jermaine, how do you go about growing your business?

[24:04] What’s been the biggest breakthrough in your business over the past 12 month?

[26:12]Where can we find out more about that event?

[27:22] Can you give us 3 things that you did that worked really well and 3 things that you would do differently next time? 

[32:00] What’s the biggest piece of advice you’ve been given from a mentor or someone that you’ve learnt from?