In this episode of the ‘Renegade Recruiter Unleased’ Podcast, I speak with Paul Thompson the Sales and Marketing Voyager. Voyager helps Recruitment and Search Firm Owners simplify the day-to-day running of their businesses through the automation of mundane tasks and the elimination of unnecessary work so you can concentrate on what you do best. Recruiting!
Here’s just some of what you’re getting during this episode
For show notes, podcast updates and additional resources go to http://therenegaderecruiter.com/
Just give us an overview of voyager, what they do.
For those who don’t know anything, tell us about you and how you got to where you are now.
And what’s your role and responsibility within the business?
What are your main routes of marketing? How do you typically go about getting business?
What would your typical response be to recruiters looking for candidates?
Do you target literally any recruiter?
Do you also provide to in-house recruiters as well?
What are the key benefits that your software can provide me?
What’s been the biggest breakthrough in your business over the last 12-24 months or so?
The new data protection act, when did that come into force Paul?
What’s the best piece of advice you’ve been given from somebody within the industry?
You can earn a lot of money in Recruitment, but it’s what you do with that money which determines whether you’ll become wealthy or not.
In this week’s episode of ‘Renegade Recruiter Unleashed’ podcast, I talk to Damion Lupo about how to take control of your money and financial future by taking the money you earn as a Recruitment or Search Business Owners and reinvesting it to build real wealth.
Damian first business at age 11! Now he is the owner of an 8 figure real estate empire, multiple black belter, and sought after financial consultant for high profile private clients.
Over the last quarter century, Damion has started and owned more than 30 different companies including an insurance agency, a precious metals firm, a venture capital company, a financial consulting firm, and more than a dozen real estate investment and development companies. He built a 5-million-dollar Net Worth in his 20's, lost it, and has almost completely rebuilt his wealth in the last 12 months!
During this interview, he’ll be sharing the lessons he learned along the way and the things he wishes someone had told him before he got started!
Here’s just a fraction of what you’ll be getting…
• Find out why your Recruitment or Search Business won't make you wealthy (unless you combine it with one thing)
• How to turn your business profits into long-term wealth to secure your financial future
• Hear about Damion’s near death experience while skydiving and what it taught him about himself
• Why you should reject the scarcity mindset your parents taught you if you want to create financial freedom
• Discover how not listening to his mentors caused Damion to fail and lose millions in business revenue
• The importance of not just chasing a bigger bank account and what to do instead
• How Damion built a Net Worth of 5 million dollars in his twenties and how he lost it all
For show notes, podcast updates and additional resources go to: http://therenegaderecruiter.com/
For anyone who’s listening to this and hasn’t herd of you before can you give us a brief intro to who you are and what you do?
Tell us more about that, what exactly that means?
Can you tell us something that most people don’t know about you, so an interesting and funny story that you perhaps don’t share that often with a bigger audience?
Tell us a bit more about your background.
You said earlier that you rejected the scarcity message from your parents. For those that don’t know what you mean by that, what do you mean by that?
What sort of lesson or big takeaways did you take from losing everything?
When you achieved your goal how did you feel at that time?
How would you describe your relationship with money and wealth now?
Who’s been the biggest influence on your career?
Talk to us about what you call the green and red arrows of wealth and poverty.
In terms of your teaching, what is it you would advocate around the green and red arrows?
What’s your views on retirement?
What advice would you give to somebody listening to this who wanted to become financially free?
What are some things that we can invest in to create cash flow?
What’s been the biggest breakthrough for you in your business over the last 12 months?
In this episode of the ‘Renegade Recruiter Unleashed’ podcast, I interview Andy Naylor, Managing Director of Connect FR a specialist Search Firm Based in the UK.
Andy talks about some of the challenges he’s faced in business and how he’s managed to overcome them. He sharers what’s worked when it comes to attracting new clients, what hasn’t and how he's taken on some of the bigger firms and won!
Here’s just fraction of what you’re getting…
• What Andy has learnt from 17 years working in Corporate Recruitment companies
• The pivotal point that led to Andy starting his own Search Firm
• Any explains the importance of combining planning and ‘gut feel’ to make business your decisions
• Why Andy chose to become a ‘specialist’ business rather than a ‘generalist’ and the impact it’s had on his revenue
• The importance of focusing on profitability rather than revenue
• The advice Andy wishes he had six years ago (every Recruitment or Search Firm Owners should hear this)
• Why Andy sought after outside help and advice and how it’s helped increase his business revenue
• Some of the biggest mistakes Andy’s made in his Search business and how to avoid them
• How Andy went up against the bigger firms…And won!
And much more
Just give us an overview of who you are and what you do please.
What kind of recruitment do you do now?
What sort of countries have you worked in?
What was it that swayed you to start in your own business rather than going and being an employee again?
What were your expectations?
What advice would you give to yourself back then?
What’s the biggest mistake or biggest obstacle you had to overcome in business and how did you overcome it?
What would you say to anybody listening to this who works on contingency but would argue with you “Yeh, but my clients don’t pay retainers!”?
What standards do you have in place to ensure that you are always profitable?
In this week’s episode of the ‘Renegade Recruiter Unleashed’ podcast, Jim Palmer talks to you about how to build your dream Recruitment or Search Business…
If you’re ready to decide that slow to no growth is no longer an acceptable option... If you want to play a bigger game and are ready to experience real growth in your business, then Jim is well worth listening too…
Here’s just a fraction of what you’re getting…
· What Jim has learnt from 15 years as a business owner and how you can use his lessons in your Recruitment or Search Business
· How Jim made the common mistake of thinking me and my eldest son are brothers
· How to use print (paper and ink) newsletters to drive profits
· Why print newsletters are better and more profitable than email newsletters (most Recruitment and Search Businesses will NEVER know this)
· How Jims business stole his life! And how he got it back
· How to create stronger bonds with your current clients so they spend more, buy more often and refer you to their network
· Jim talks about how to make your business run BETTER without you
· The secret formula to getting anything you want in life (if you’re willing to pay the price)
· How Jim manages to only work three days per week and run multiple business
· The power of leverage and how to use it to multiply the profits in your Recruitment or Search Business
· Why Jim plans to buy and live on a boat
· What you should do if something works (most Recruitment and Search Firms get this wrong)
· Why your success is more about who you are, not what you do
· Jims tips for becoming the leading Recruitment or Search Firm in your sector
· Jim reveals his million-dollar business building platform (you can use this to increase your revenue)
And a ton more!
For those who don’t know of you can you give us an overview of what you do and who you are please?
Tell us something about you that most people don’t know, so an interesting or funny story.
Can you tell us a bit more about your background, your business journey and how you ended up where you are now?
In your opinion what are the main benefits for any business providing a hard copy newsletter?
How did you go from newsletters to where you are today?
What do you help clients achieve?
What are some of the biggest or most common things you change in any business that’s gunna get them from A to B?
What’s been some of the biggest mistakes you’ve made in your business life and what advice would you give to anybody listening how to avoid them?
For those that don’t know what a mastermind group is how would you describe that?
Can you talk to us a bit about what you do to manage your time?
What do you do to grow your business?
What’s been the biggest breakthrough for you in your business over the last 12 months?
What’s the best piece of advice you’ve been given from a mentor or someone you learn from?
Who’s been the biggest influence on your business journey?
Where can people go to find out more about you and what you do.
For show notes, podcast updates and additional resources head over to: http://therenegaderecruiter.com/
In this week episode of the Renegade Recruiter Unleashed Podcast, I interview Plamen Ivanoff Co-Founder of GrassGreener Group, a UK based Recruitment/Search Firm) And Co-Founder of i-intro, a revolutionary platform helping Recruitment and Search Firm Owners charge higher fees, win more retained assignments and stand out from their competitors.
In this interview, Plamen shares how he took his Recruitment Firm from working on a contingency basis, to working on 100% retained business within 18 months…
He talks about the difference it made to his business, why it’s made him more profitable and more productive and how you can do the same.
Here’s just a fraction of what you’re getting…
• How a Bulgarian Recruitment Business owner challenged the status quo so that his clients only work with him on retainers
• How gaining a business partner and losing a son in law, was a benefit to the recruitment industry
• Why the Jerry Maguire film proved to be a game changer for Plamen's business and how it could be for yours too
• Plamen gives us the secret to getting more repeat business more often without having to lower your fees
• Why consultants HATE their job, yet fear getting sacked and what to do about it
• Plamen shares with us why 'ignorance is bliss' was good for his business and YOU
• Get access to how Plamen increased his fees and got more business, and how you can the same
• Why clients and candidates don't respect what you do, and how to turn their perception around
• Why top performing consultants will never join your firm, and what to do about it
• Plamen shares with us his emotional roller coaster journey that any Recruitment or Search Firm owner can relate too.
• Find out how to work less and earn more money
And much more…
For show notes, additional resources and podcast updates head over to http://therenegaderecruiter.com/
“Entrepreneurs must know that businesses fail because they don’t get attention. If you want to succeed and grow your business, your sales revenue and your brand, you must get attention.” – Grant Cardone
I read that quote a few months ago, and it stuck with me…. It’s something I think ALL Recruitment and Search Firm Owners need to understand.
With very few exceptions, no matter what sector you work in. There are businesses out there right now who have an urgent need for your services. Even when the market is quiet, there is always someone with a need.
The problem is, they will NEVER buy from you or your firm!
And it’s not because you’re too expensive,
it’s not because they think your competitors have a better service,
It’s not even because they don’t like you or the way you do things….
It’s because they don’t even know you exist! Pure and simple.
And Businesses DIE in obscurity!
In this week's episode of the 'Renegade Recruiter Unleashed' podcast, we talk about how obscurity is killing your Recruitment or Search business, stopping clients from ever buying from you and holding you back from ever reaching your full potential … And most importantly we talk about how to beat it!
For show notes, additional resources and free podcast updates head over to - http://therenegaderecruiter.com/
Would you spend thousands of your local currency with somebody that you’ve never heard of?
The reason they’re not buying from you is because they don’t know you exist!
You can be the best recruiter in the world if your clients have never heard of you, you’re not gonna get the business.
If you don’t get the attention, quite frankly you will just disappear.
Money follows attention.
Whatever you do your gonna piss somebody off!
You want to get to the point where your followers are willing to jump through hoops just to work with you
You need to get absolutely crystal clear who your ideal client is.
You can’t be all things to all people.
What’s stopping you from earning the money that you want to earn is that you're obscure. It’s not how good you are at what you’re doing its how well you’re known at what you’re doing.
Your ultimate goal should be that everyone in your industry at least knows who you are and what you stand for.
In this week's episode of the 'Renegade Recruiter Unleashed' podcast I interview Jermaine Edwards Author of the book 'Key Account Hack: 8 steps to creating massive and predictable growth from your Key Clients in 90 days'
Jermaine has been through almost every sales experience you can imagine. He's been hung up on, spilt coffee on a customer, lost a major client and even had his daughters 'my little ponies fall out' of his briefcase during a C-Level meeting (Yep that really happened). In this interview Jermaine talks about some of the things Recruitment and Search Firm Owners can do to extract more revenue from potential clients and customers and how to shorten the sales cycle.
Here's just some of what you're getting...
[1:51] Can you tell us sort of who you are and what you do now?
[2:38] Is there a particular market that you actually target?
[3:30] Tell us something about you that most people don’t know, so perhaps an interesting or funny story. Just something that you don’t share with people usually.
[5:24] Tell us something about your background and how you got to where you are now.
[8:04] Tell us a bit about your book.
[10:52] Have you composed a song for anybody that we would know now?
[11:41] What is it about sales that you find so interesting?
[13:39] Typically, what are sort of the biggest challenges they have around sales?
[17:21] What’s one of the biggest mistakes that you’ve made in business and how did you overcome it?
[22:37] Overall Jermaine, how do you go about growing your business?
[24:04] What’s been the biggest breakthrough in your business over the past 12 month?
[26:12]Where can we find out more about that event?
[27:22] Can you give us 3 things that you did that worked really well and 3 things that you would do differently next time?
[32:00] What’s the biggest piece of advice you’ve been given from a mentor or someone that you’ve learnt from?
In this week's episode of the 'Renegade Recruiter Unleashed' podcast I interview Andy Paul.
Here’s what I ask Andy…
How do you describe what you do and what your offering?
How did you get into this?
Can you tell us something about you that most people don’t know?
What is it you can do for a small business owner?
Is this something that anyone can develop?
In your opinion what is the perception of the typical sales person?
Can you give us an overview on what some of the habits and behaviours are?
Give us an Idea of what sort of things that you can do to provide value to your prospect’s…
And your business “Zero time selling”, how long has it been around now?
What’s the biggest mistake you’ve made in your business life and how did you overcome it?
If you had to pick one thing that’s been the biggest breakthrough in your business over the past 12 months?
Apart from the podcast, what else do you do to grow your business?
Who have been the biggest influences for you in your business life?
Any books or anything you’ve read or watched that’s been a big influence?
Where can out listener’s go to find out more about what you do?
In this week's episode of the 'Renegade Recruiter Unleashed' podcast I Direct Response Marketing Expert & Five Time Best-Selling Author Seth Greene about how he helps his clients attract clients like magic.
Here's just a fraction of what you're getting...
[1:28] Just for anyone who doesn’t know of you listening to this now can you just give us a brief summary of who you are and what you do now?
[2:32] Can you just give us an overview of who Dan Kennedy is and just tell us a bit about him as well?
[3:14] Is there any particular market that you focus on?
[4:18] Can you just define what you mean by direct response for those that don’t know?
[7:39] Is there any particular marketing route that you have a personal preference for?
[10:06] What’s been some of the biggest mistakes you’ve made in your business life and how did you overcome them?
[14:40] Are there any other mistakes that you’ve made in the past that you’ve learnt from?
[17:16] How did you deal with that set back?
[19:49] What did you learn from making those mistakes?
[20:58] How long have you personally worked with coaches?
[21:28]Can you tell us something that most people don’t know, So an interesting or funny story?
[24:17]Can you share with us some of the things that you’ve done? If you could pick 3 of the biggest changes you made to your business that made that big difference.
[25:55] What do you do to grow your business as it is now?
[26:59]What’s been the biggest breakthrough in your business for you in the past 12 months?
[27:57] What’s the best piece of advice you’ve been given from a mentor?
[29:15] Who would you say has been the biggest influence on your business journey?
In this week's episode of the 'Renegade Recruiter Unleashed' podcast I interview Stacey Brown Randall.
1443 Minutes in a day and how we use them effectively is very important.
And a lot of people are like “oh, you shouldn’t call it a failure!”. Let’s just call a spade a spade. It is what it is.
When you operate in a space that’s authentic for you its natural and people, they are naturally attracted to you.
I believe if you’re asking for referral’s you’re doing it all wrong.
Referral’s come from relationship’s.
People do business with people that they know, like and trust.
Keeping yourself focused on why you’re doing what you’re doing and the fact that you believe in yourself that you can do it.
My failure does not define me at all, anymore.
People really do resonate more with your struggles than they do with your successes and I’ve realized with my failure I have valuable information now to share.
A lot of times they don’t know where they’re going.
What are the pain points? What are the problems that that ideal client has?
The E-Myth Revisited – Michael Gerber
In this week's episode of the 'Renegade Recruiter Unleashed' podcast I interview Tim Templeton.
Here Is What I Ask Tim…
For anyone who doesn’t know of you, know who you are, can you give us the brief intro to who you are and what you do.
For those who don’t know tell us something about you that many people don’t know?
Can you tell us a bit more about your background?
How would you summarise what you do now?
What would you say is the biggest mistake that you’ve made and how did you overcome it?
Can you give us an example of in your current business or in past businesses that you’ve built up how referral’s and JV’s helped you?
What do you do to grow your business, what’s working for you at the moment?
The difference between a Recruitment or Search Firm Owner who is highly successful and one who doesn’t reach their full potential is how they deal with a crisis when it happens…
No matter what industry you’re in, how long you’ve been in business, how skilled you are or anything else… Shit will happen!
You will have to face challenges, you will have to face failure, you will have to deal with crisis…
How you deal with it when it comes your way will determine how successful you’ll become…
And in this episode of the ‘Renegade Recruiter Unleashed Podcast, Kid Ades talks about the importance of emotional resilience and how to bounce back from adversity at speed.
Here’s just a fraction of what you’ll get during the show…
Scaling Up – Verne Harnish
The Art of Possibility - Benjamin Zander
What You Focus On Grows – Kim Ades
In this week's episode of the 'Renegade Recruiter Unleashed' podcast I interview Scott Sillari.
Right now there is so much clutter with marketing, with emails, just with communication online that you have to stand out.
Social media is really meant to make that initial connection but you have to bring them from that platform to a phone call or to a interview or to get in front of them.
If you’re on your own out there you need to be working with someone thats gunna help hold you accountable and essentially be a mentor to you.
Don’t let your pride get in the way. Get some help, work with someone thats been down that path.
You need to understand message to market, you need to understand what your market needs are and make sure that you’re creating a message that fulfils those needs.
With your marketing it needs to be personable, people want to connect.
Everybody makes their buying decision based on emotion will then justify it with logic.
The people that are interested right away are gunna come forward. Everyone else is in the pipeline for down the road.
You’re always trying to sell yourself in some way to get something done essentially.
When i look at situations and they make me uncomfortable thats when i know i need to do it.
Its OK if people unsubscribe. You have to allow that, you have to give them the option cause some people are not gunna wanna continue to get that information and thats OK!
Verne Harnish - Scaling Up
Dale Carnegie - How To Win Friends And Influence People
Aaron Ross - Predictable Revenue
You know how frustrating it is when you feel stuck, feel like you aren't getting the results you want, your team isn't performing and/or your passion has gone out?
Well in this weeks episode of the 'Renegade Recruiter Unleashed' podcast I interview 'Jason Treu' who helps business owners and entrepreneurs over come that problem...
You might be very successful as a Recruitment or Search Firm Owner, but what's brought you your current success aren't the same skill sets that you need to get to the next level. Those skill sets are what differentiates those who make it on the "big stage" in business. Jason helps his clients move past hurdles to put the excitement, passion and drive back into their lives and businesses.
Here's just some of what you're getting...
[2:52] It really doesn’t matter where someone is, because these days with Skype and the phone you can reach anyone really anytime.
[10:08] The reason that we’re here on this earth is for connection.
[13:56] If you’re launching a book, you have to do everything exceptionally well in the beginning to get the momentum to move it forward and thats the hard part.
[17:07] You have to meet enough people to know the people that you get along with best, otherwise you're just having people in your life out of default (Meaning you’ve got to have someone there.)
[18:02] Social communication or emotional skill sets are all learned behaviours, so even if you’re an introvert you just have to get out there and start meeting people and you're not born like this you learn all these these things over time.
[19:40] If you put your mind to something you can be way better at doing it than you were before, its just that people don't exercise and flex that muscle.
[21:14] When they were taking leaps of faith and doing new things they weren’t just doing it for the outcome, they were doing it for the experience. They took that experience and pivoted when they didn’t get the outcomes that they wanted to have initially because they learnt from it.
[25:42] The two things that enter peoples heads, is the fear of failure and the fear of rejection.
[29:22] You're not going to get it right overnight.
[30:00] A lot of people just don’t want to work that hard these days and i think thats the key. You have to be willing to roll up your sleeves, do what it takes, work at 10 o’clock at night, Get up at 6? Whatever it is and you just have to be willing to do that.
[30:36] You learn form other people because they’ve gone through the same thing you have.
[37:59] You have to learn from all these different sources and people in order to take the next steps forward and to continue to be at that level.
[39:42] Ultimately in a coaching business its about behavioural change, so the faster can get people to change their behaviours and get success with it the more successful I’m going to be as coach.
Brene Brown - The Gifts Of Imperfection
Brene Brown - Daring Greatly
Brene Brown - Rising Strong
Adam Grant - Give & Take
Gary Keller - The One Thing
Jason Treu - Social Wealth
In this week’s episode of the ‘Renegade Recruiter Unleashed’ podcast I interview Justin Christianson about his journey from ‘Rodeo Bull Riding to Entrepreneur.
Justin is a 13 year digital marketing veteran with a strong emphasis on implementation and optimization. He is the #1 Amazon bestselling author of Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B testing.
He is also the co-founder and President of Conversion Fanatics, a full service conversion rate optimization company working with and consulting to companies like Hertz, Paypal, Investors.com, BlueJeans.com, JD Byrider, Necessary Clothing, StickerMule and MORE!
Here’s What Your Get…
And Much More…
For show notes, podcast updates and addition resources go to – http://therenegaderecruiter.com/
In this week’s episode of the ‘Renegade Recruiter Unleashed’ podcast we talk about “Buying and Selling Recruitment/Search Business to accumulate wealth and build your empire”
I interview Ace Chapman who helps his clients buy businesses with little or no money, and then sell them at a profit…
If you’ve ever thought about buying a Recruitment/Search Business… or you’ve ever considered selling the business you own currently, you’ll love this episode…
Here’s just some of what you’re getting….
For show notes, additional resources and podcast updates go to http://therenegaderecruiter.com/
Speak to you soon,
Terry Edwards aka Renegade Recruiter
Podcasting CAN be the perfect tool for Recruitment and Search Firm Owners to turn strangers into clients... but before you even think about starting your own show, you should listen to this weeks episode of the 'Renegade Recruiter Unleashed' podcast and hear why you might not be ready...
In this weeks episode, we interview Jonathan Rivera from thepodcastfactory.com - where he shares with us exactly why he often talks people out of putting together their own show... Most people don't know this, but Jonathan is one of the few people that inspired me to start my own podcast and so far, it's helped me boost sales and profits massively. It's fair to say he knows his stuff. If you're ready to hear about how to use your own podcast to generate leads and increase sales... AND you're prepared to hear why you might not be ready, this show is a must listen.
About Matt Holmes
Matt “Handshakin” Holmes is an entrepreneur, speaker, author, and world record holder. He is Founder of theHandshakin Video Series: featuring top entrepreneurs on networking and personal branding strategies.
After interviewing venture capitalists, members of Congress, and billionaires, Matt has been on numerous podcasts sharing tips on strategically making connections and relationship building. Today, he helps aspiring entrepreneurs implement networking and personal branding strategies.
In this weeks episode of the ‘Renegade Recruiter Unleashed’ we interview Roy Ripper
For show notes, podcast updates and additional resources head over to: http://therenegaderecruiter.com/
In this weeks episode of the ‘Renegade Recruiter Unleashed’ we interview Paul Verriz owner and CEO of The Verriez Group Inc... Verriez is a boutique executive search firm specilzing in Financial Officers globally with over 28 years of executive search experience. Verriez is also a member of International Retained Search Associates (IRSA), International Retained Search Associates is a global organization with 31 offices throughout the US, Canada, EU, China and Malaysia.
For show notes, podcast updates and additional resources head over to: http://therenegaderecruiter.com/
The average contingency recruiter will fill between 20-30% of the job orders that they get, that means that 70% of the time that there working there never going to get paid.
You have to make sure you implement things, If you’re starting something you do.
No matter how bad the economy is, people always spend money… But you’ve got to work with he right people.
You can’t be everything to everybody.
If they’re making money they usually don’t quibble on fees.
You can run round in circles by talking to the wrong people.
You’ve got to be prepared to say no to some potential clients and be happy and comfortable walking away because the moment you can take that position its strengthens your negotiation situation. you don’t have to say yes to every client.
Anything in life if you lack confidence you’re not going to do well, in this business if you lack confidence you telegraph it to the clients and candidates and if they don’t feel that your confident in what your doing your not going to get any business.
We all have those moments of self doubt.
You have to look at what you’ve been doing and dissect it and see how you can improve on that because you can spend a lot of time spinning wheels in this business and once you start doing that you can just keep on going down.
You’ve got to make sure your talking to the decision maker when your looking at marketing because if your not you can spend hours, even face to face meetings or even an email meeting to the person that has no authority.
Its no good spending an hour or two of your time if they can not give you the green light.
There’s nothing worse than phoning a client or a prospected client or someone that you know and they just say, well its been a year since i spoke to you and I’ve hired somebody from X,Y,Z company.
Jim Collins - Good to Great
Jim Collins - Great by Choice
Warren Buffet - Snowball
Paul Verriez - The Verriez Group INC
In this weeks episode of the ‘Renegade Recruiter Unleashed’ we talk about 5 of the biggest mistakes that Recruitment And Search Firms can make with their website and how to learn and grow by understand where your going wrong. It's very easy to pay for a shiny new website but it generating leads is a must and a pretty homepage won't always do so...…For show notes, podcast updates and additional resources head over to:http://therenegaderecruiter.com/
Mistake number one is trusting their web designer.
Some of your competitors right now are generating between 20-100 leads a month just from their website.
Your web designer has a skill and that is building websites.
You need to be the one that tells them what it is you want to see on your website.
Far to many recruitment and search firm owners really i guess don’t have a clue what it takes to have a website that actually generates you leads and actually attracts business and so they trust everything to their web designer.
That is one of the biggest mistakes that recruitment and search firms make on their website, they talk all about themselves.
Here’s a fact. Your clients couldn’t give two shits about you.
When your potential clients come to your website here’s what they want to know…What can you do for them!
Talk to them about their problems and how you will help them solve their problems. There’s a massive difference.
All your clients really care about are themselves, their problems and how to fix them.
Mistake number three. Not being clear on your website who you are targeting.
The narrower your niche the broader your appeal!
You can’t be good at everything. Make it absolutely clear who your target market is and deliberately repel those that your not interested in.
Were in the problem solving buisness.
You need to be very clear when someone hits your website what problem it is you help solve, you need to make a big promise and you do that by having a headline.
A website that doesn’t have a clear purpose.
When you’ve got that purpose, you’ve got that clarity and you can communicate that effectively then to your potential clients and potential candidates.
There should be a clear next step that you want the potential clients to take.
Most people have never even heard of your company or heard of your website and you haven’t given them any reason to go to your website.
Even if your not making the first 4 mistakes that we talked about if no-one sees your website, if your not actively sending people to see it then it doesn’t really matter.
In this weeks episode of the ‘Renegade Recruiter Unleashed’ we talk about standing out from the crowd. Are you happy being "Average Joe", "Mr Mediocre" or "Mrs Vanilla"? I didn't think so! We will cover how you can take your Recruitment or Search Firm Business to the next level through Relentless marketing, Violating industry norms, Expressing your personality and more...
… For show notes, podcast updates and additional resources head over to:http://therenegaderecruiter.com/
In English speaking countries there’s approximately 80,000 - 90,000 recruiters.
If you can’t stand out from the crowd you’re just gunna seem like any other recruiter.
You have to be able to convince your clients that you’re not only different from very other recruitment or search firm but also better too.
So some things that you must start doing from today if you want to stand out from he crowd and by the way, it doesn’t include making your prices the lowest thing out there.
Step one. You’ve got to do some marketing.
The top performers are using 40-50 different ways of getting the message out there. One of the reasons you’re being ignored right now is cause your obscure, people haven’t even heard of you.
You’ve got to add your personality to your marketing because thats what people engage with.
What your find a lot of recruitment and search firm owners do they’re almost to scared to be themselves because they’re scared that they’re upset someone, they’re scared that someone won’t like them and in doing so what actually happens is they come across vanilla, they come across boring and they come across like every other recruitment and search firm out there so putting your personality in your marketing is the best thing that you can do.
You are gunna piss some people off, but the moment you try to be all things to all people you end up being nothing to nobody. You can’t be all things to all people whatever you do.
Violate that we call “the industry norms”.
20% of recruitment and search firms have 80% of the market.
Most recruiters will go out of business within the first 5 years of being in buisness.
Success leave clues, but also so does failure.
If you do what someone else is doing you’re gunna end up with pretty much the same results or at least very similar results.
Do you really want to be mediocre? Would you want your kids to say you’re a mediocre parent or your partner to say your a mediocre lover? Im sure you wouldn’t.
You’ve got to be absolutely relentless in your marketing and no stopping.
You could be the best in the industry, unless you have the ability to get that message out to the people in your sector so they know it and they believe it aswell then it all counts for nothing.
What happens with a lot of recruiters is they go through periods of marketing relentlessly and its usually when they haven’t got any clients.
In this weeks episode of the ‘Renegade Recruiter Unleashed’ we talk about the difference between being the hired help and the paid expert…
Being positioned one way means you end up being mistreated by clients, overworked and underpaid… And being positioned the other way means you get to charge premium prices, work with the best clients and work with people who truly appreciate the value of what you do…
For show notes, podcast updates and additional resources head over to:http://therenegaderecruiter.com/
Positioning is basically how you view yourself in the market and how your competitors view you and how your clients and candidates view you in the market.
There is really 2 ways that you can viewed or positioned. You can be positioned as what we call #1 The hired help or #2 The paid expert.
Its like the difference between hiring a interior designer or a painter and decorator, if you think about it both essentially do very much the same thing.
The hired help gets told what to do and when to do it. The paid expert is a leader and they work with clients on their terms.
The mistake that i think a lot of people make is that they believe there clients want the hired help rather than the expert and intact ill even go as far to say that clients sometimes even think they want this aswell. The truth is they don’t.
Most people are walking around with an umbilical cord in hand looking for a new place to plug it in.
The problem is perception. Are you perceived as and expert by your potential clients?
It is possible to know everything there is to know about a certain subject.
If what you’ve done so far hasn’t worked, working with the hired help why do you think its going to work again.
There’s less resistance then from your client when you’re perceived as the expert.
One way of having authority status is by being and educator, and advocate for your clients.
Having a well defied niche.
Make an effort to write articles to attend to your area of expertise.
When you become a speaker, in seminars or panels its a great way to position yourself as an authority.
Getting interviews on local radio shows are extremely effective.
Your clients are more likely to trust you because you’re an author of a book because your a public speaker, because they’ve herd your podcast.
All these things combined help you get perceived as an expert.
The key to your success as a recruitment or search firm owner is two fold really, marketing and mindset.
In this weeks episode of the 'Renegade Recruiter Unleashed' we talk about the Netflix original series 'House of Cards', After attracting a huge following and even winning a Golden Globe we will take a look at the main character, focusing on 10 things you can learn and apply to your Recruitment or Search Firm Business from Francis J. "Frank" Underwood Quotes.. For show notes, podcast updates and additional resources head over to: http://therenegaderecruiter.com/
#1 “If you don’t like how the table is set turn over the table.”
There are plenty of rules we have to live by but one isn’t to sit by and just let things happen to you. If you don’t like they way things are right now change it right now!
Theres no room for complaining. there’s no point, there’s no use, there’s no benefit to it.
#2 “For those of us climbing to the top of the food chain the can be no mercy. There is but one rule, hunt or be hunted.”
If you don’t want to be thrown under the bus for things you have to be one step ahead.
Don’t compete with your competitors, dominate them.
You need to be constantly going out there and hunting for new clients, hunting for new business.
The average consultant will get maybe one, two leads a week in.
#3 “The nature of promises Linda is that they remain immune to change in circumstances.”
Unless its unthinkable its imperative you stay true to your word.
The most important relationship that you have right now is the relationship that you have with yourself.
#4 “There is no better way to overpower a trickle of doubt than with a flood of naked truth.”
The truth will always overpower doubt. So know your facts.
If a client gives you a glowing testimonial about how great you are there less likely to leave you and go work with your competitors.
#5 “Appeal to the heart not to the brain.”
All buying decisions are made based on emotion and justified with logic.
As human beings were motivated by one of two things, to avoid pain and gain pleasure.
Tap into your clients emotions to get them to make a decision.
#6 “From this moment on you are a rock. You absorb nothing, You say nothing and nothing breaks you.”
Sometimes its better to be a fly on the wall.
There are over a hundred different ways the you as a recruitment or search firm owner can generate leads. Most recruiters only know three or four.
If you haven’t pissed somebody off by 11o’clock in the morning then your not doing sufficient marketing.
The only thing that you can really measure in your business is results.
#7 “To improve is to change, To perfect is to change often.”
Being static isn’t the way to achieve anything.
#8 “There are two types of vice presidents. Doormats and Matadors. Which do you think i intend to be.”
#9 “I wouldn’t be sitting here if i wanted a shoulder to cry on.”
You must accept 100% responsibility for absolutely everything in your life.
#10 “Even Achilles was only as strong as his heel.”
Don’t let your weakest point be your downfall, whatever it may be. Work at it so it doesn’t become an easy target.
In this weeks episode of the 'Renegade Recruiter' Podcast we talk about growing your recruitment or search firm buisness by applying some strategies used by Disney. Do you want to increase leads and improve your personal earnings? Of course you do! Today we will cover 4 lessons used and proved to work right now by Disneyland. For show notes, podcast updates and additional resources head over to: http://therenegaderecruiter.com/
There aren’t many places in the world that can boast a bigger average spend per person than vegas… but disney can!
If Disney can set a minimum criteria for you to ride in their teacups why don’t you set a minimum criteria for your clients too?
You do not have to work with everyone.
You should have a minimum criteria that your potential clients must meet before you even consider them as fit for your business.
Your business. Your rules.
The industry norm for contingency recruiters filling roles is 30%.
What that does mean is that 60% of the time you are working you will never ever get payed for it.
Whats your minimum criteria?
If your not turning clients away, if you’ve got no standards then your bound to have some bad clients.
Lesson number one, have some criteria and decide who you will work with and also who you won’t work with.
Just go and test it!
If you haven’t got a cue of people waiting to talk to you thats costing you millions in lost revenue.
Market aggressively. Position yourself as a leader.
Most recruitment and search firm owners spend most of there time and energy hunting and searching for new buisness and looking for new clients.
It is 100 times easier to get someone who’s already spent money with you to spend more.
You should have a VIP or a premium offering in your buisness.
Every time that you have a buisness development meeting with a potential client ask them for the buisness.
Terry Edwards - The Persuasion, Influencing and Sales Recipe For Recruitment and Search Firm Owners: The Quick and Dirty Secrets For Increasing The Sales In Your Recruitment Business