In this episode of the 'Renegade Recruiter Unleashed' I interview Vicky Fraser aka 'The Small Business Ass Kicker' ... We talk about the results Vicky has achieved in her business, how she did it and some of the obstacles she had to overcome along the way.. If you've ever wished there was a manual for the kind of stuff that really happens when you first start a business... You know, the frenzied work on everything that comes your way, the dry-mouthed panic during the fallow times, the crushing despair as you realise running a business never ever stops then you'll love this interview... For show notes, podcast updates and additional resources go to: http://therenegaderecruiter.com/
You can’t fire me because i quit!
Most people are pretty good communicators face to face, especially when they are talking about something that they know really well.
Communicating with their clients is simply communicating with another human being and thats all it is. People do business with people and not with businesses.
Just write the way you talk!
Get somebody to ask you about how you can help them solve their problems and just record the conversation.
All of that stuff is scary and it makes you push yourself out of your comfort zone and if you don’t push yourself out of your comfort zone you’re never gunna achieve what you could and you’re never gunna risk failure and you’re never gunna risk rejection and you don’t learn anything from constant success. You learn from your little failures.
The only real failure is if you give up.
If you always do stuff that you know you’re gunna get right you’re never gunna learn anything and if you make mistakes and learn where you’ve gone wrong (if you feel safe to do that and feel ok to do that) then you can push yourself and safe in the knowledge if you do make a mistake thats ok, It doesn’t mean that your stupid or a failure or anything else. It means that you’re learning something.
We think that people are paying more attention to us than they actually are a lot of the time.
“Never compare your insides to someone else's outsides.” - Rob Lowe
Other peoples opinions of you in none of your damn business!
What you see is not necessarily the way things are.
You might be in a different industry but people are people are people and everybody has a problem that needs solving and if your product or service doesn’t serve a problem for somebody then you shouldn’t be selling it.
Its not the buisness its the people.
I don’t abandon a company because they’ve make a mistake, i abandon a company because they don’t deal with the mistake well.
There’s very few mistakes that you can make that are completely irredeemable.
Its okay to sometimes not do what you would like to because you learn from it and move on.
Nobody cares about you and your buisness except you and your mum!
Everybody has an interesting story to tell but it doesn’t come out from most business owners because they’re afraid of standing out.
You don’t have to be over the top crazy because sometimes it can seem a little but forced, don’t try and be like somebody else but if you’re just you…You know, really you and really honest about who you are and what you’re doing and the people that you’re trying to help you’re gunna stand out automatically and in a quieter way than the kinda bells and whistles and Donald Trump.
Getting there attention first of all. Creating some interest/ Desire and the final thing is action. So your telling the reader exactly what you want them to do.
If you want somebody to do something you’ve gotta assume people want too be lead around and they wan too be told what to do, so you have to tell them in no uncertain terms. What to do, whats gunna happen when they do it, whats gunna happen if they don’t do it and then tell them what to do again.
If you’re getting results and people that you’re working with are getting results and you’re helping them then thats good, thats enough. You are enough.
We’re prone to focus on the negative in our lives, everybody is because it’s kinda an evolutionary survival trait.
As soon as you have a thought pop into your head that is kinda doing yourself doubt take it out and have a look at it and say is this really true or is my brain distorting it and 9 times out of 10 its not true at all.
Our brains are amazing and there also really stupid.
Everybody starts from somewhere or nowhere.
Nothing has any meaning but the meaning you give it.
When you run your own business you’ve got no accountability unless you go and find some.
Stop looking around at what everyone else is doing and concentrate on what you’re doing.
John Caples - Tested Advertising Methods
Claude C. Hopkins - Scientific Advertising
Robert Cialdini - Influence: Science and Practice
Charles Duhigg - The Power of Habit
In this weeks episode of the 'Renegade Recruiter Podcast I interview Zoe and Denis O'Driscoll the Founders of Corvin Fox Ltd...
Zoe and Denis specialise in supplying top performing interim managers and consultants to the Food Manufacturing Sector and in this interview, they talk about how they got into the industry, the lessons they've learnt along the way and what they've done to grow their business...
For show notes, podcast updates and additional resources head over to: http://therenegaderecruiter.com/
[6:31] Some of the most recent interviews we’ve done, where clients have all said that the reason they got into recruitment is because they had bad experiences from being on the other side.
[14:36] Just test it, you’ve got to give it a go!
[14:41] Some will, Some won’t. So what!
[15:02] If you're ringing people that you're not putting your name in front of on a regular basis they aint gunna know who you are and they won’t want to do business with you.
[15:46] Its facts its it. What you can’t measure you can’t improve.
[20:35] You need to be the front of peoples minds the whole time.
[20:42] Its very much like health and fitness, You don’t go to the gym one or twice or for a few weeks expecting to get instant results. You have to be consistent, You have to stick at it and keep improving as time goes on.
[20:54] We call it playing at 100%.
[22:50] There will always be someone there that doesn’t like what your doing.
[23:15] If people aren’t complaining about your marketing you're clearly not doing enough of it.
[27:06] Its estimated there is about 147 different ways a recruitment or search firm owner can generate leads
[27:22] What we’ve found is the really successful guys there using 20, 30, 40 different methods for generating leads.
[30:18] Don’t get sidetracked, Stick to what you planned you would do.
[32:27] Clients won’t buy from you if they don’t know you, like you, trust you or have a need.
Alister Campbell - Book of Leaders
There’s a theory that your current income is the average of the five closest people to you…
I believe this theory goes further than just income and can actually be applied to all areas of your life, including your relationships…
Your personal health…
Your social life…
Even your business!
The Recruitment and Search Firm owners who are struggling to attract clients, struggling to generate leads and who are not generating as much money as they would like…
Tend to surround themselves with other Recruitment and Search Firm owners who are in this exact same position…
I call this the “association trap”
You see… Not always, but a lot of the time. Struggling Recruiters are struggling because they share the same beliefs; the same habits; the same attitudes and the same behaviours as others who are in the same position as they are….
And the danger is… If you surround yourself with people like this too often, you end up picking up the same habits and so achieve similar results to them….
It’s important to have some form of support group when growing your business…. Being a business owner can be one of the loneliest professions on the planet….
But you should be very careful and picky about whom you let into your inner circle of contacts….
Your performance and determination works in direct correlation to what you’re reading, what you’re listening to, whom you’re associating with and whom you’re learning from….
And if you want to “upgrade” the results you’re currently getting, you’re going to need to look at what and who are influencing your business decisions!
Thats why mastermind groups are so powerful!
In this weeks episode of the ‘Renegade Recruiter Unleashed Podcast we’re going to talking about ‘Mastermind Groups’ and why you should be in one.
For show notes, podcast updates and additional resources head over to: http://therenegaderecruiter.com/
[4:16] Since joining, Being a member of a mastermind group our profits have always increased.
[4:50] What are you lying about in your business right now?!
[4:57] Hows that effecting your business right now?!
[5:37] Talks cheap, Anybody can talk about how successful they want to be but only a select few will do it.
[7:21] Modelling success, I you just do what a successful person does going to get what they get.
[7:49] No two minds ever come together without thereby creating a third, an invisible tangible force.
[9:49] You’ve got me be mad at some level to set up your own business.
[11:26] Its like anything in business, If you want to get the results you have to be committed to it.
[12:03] Everyone in the group is committed to driving there business forward.
[12:59] One of the things holding you back in your business right now is not the not knowing what to do its not the not knowing how to do it its just the not getting round to doing it. So what your missing if your not in a Mastermind group is that accountability.
[14:53] Its not what we don’t know that prevents us from achieving, its what we know that aint so.
[16:43] Its not for everyone.
[16:51] 20% of recruitment and search firms have 80% of the entire market.
In this episode of the 'Renegade Recruiter Unleashed' Podcast, we look at the lessons you can learn from 'Paddi Lund' AKA the Crazy Australian Dentist...
If you don't know of Paddi, he's an Australian dentist who became famous in the world of marketing and sales for going completely against the industry norms in order to improve his business....
And the strategies he used in his dental practice are 100% transferable to the Recruitment Industry....
For show notes, podcast updates and additional resources head over to:
[2:19] The beauty with referrals is the only cost is your time
[2:33] A client that gives you a referral is more likely to be loyal to you, Its difficult for an existing client to give you a referral and then not do business with you and also the person that they give as a referral they tend to stay with you longer as well.
[5:54] If you do what successful people do, You can have what successful people have got.
[6:12] If your working with clients that you don’t enjoy working with thats your choice and you can fire them if you want to. You can be very selective with who you work with.
[9:34] One of the key reasons why you don’t get referrals right now is you don’t ask! You simply don’t ask and what we know is if you don’t ask your denying somebody the opportunity of saying yes.
[12:09] The service you offer to clients makes a massive difference to them, you add to the bottom line, you are literally guaranteed to increase there sales and increase there personal earnings. Its your duty to share this message with as many people as possible.
[13:03] People enjoy giving you referrals, people like recommending people, people will like helping there friends out and again if you provide a good service you asking for a referral is gunna give your client the opportunity to help out one of there friends which everyone likes to doing.
[14:58] If you want to take your business to the next level one of the things that you’ve got to make a priority is taking control of everything that you can control and the good news is that you can control the number of referrals that you get into your business. But thats by having a system!
[16:56] First of all, one of the things love got to do is expect to get referrals.
[17:24] Its also about telling them that you expect them to give you a referral. So what you essentially say at the start of the relationship its that “Hey Mr Client, one of the ways that we grow our business is via referrals. So at the end of this project, at the end of our time together one of the things I’m going to do is ask you for a referral. Is that okay?” And again, 9 times out of 10 they’ll say YES. So what you’ve done is got them to expect that your gunna ask for a referral at some point in the relationship.
[20:19] Expect, Ask, Reward, Repeat.
[24:26] True professionals know that in order to succeed at sales they need referrals, They also know that when someone starts giving you a referral just take notes and don’t interrupt, just listen till have run out of names. Your never know how many leads that your get.
With Valentine's day coming up... I couldn't resist doing an podcast that was related to dating, love and romance...
And with good reason! Because as you'll discover in this episode, Valentine's day goes hand in hand with the profits in your Recruitment or Search Business...
Like dating, love and romance... Sales and Marketing is a seduction too...
When you do it right, it turns strangers into friends and friends into lifetime clients...
So whether you're trying to get a date in time for Valentine's day, or you're trying to add profits to your business this episode is sure to help you out...
For show notes, podcast updates and additional resources go to: http://therenegaderecruiter.com/
Speak to you soon,
Take care, take action and be relentless....
Terry 'Renegade Recruiter' Edwards