In your opinion why is it important then that your positioned at the top of the market?
How do you go from being just a run of the mill “Personal Trainer” to being the “Mr Motivator” that’s on TV that’s charging premium fees that’s positioned as the leader in the field?
From your point of view why do you think that the elite process (What goes on in the meetings) why do you think it’s so powerful?
What do you say to people that say “But Jon, if I’m the most expensive doesn’t that mean I’m gunna get less business than my cheaper competitors?”
In your business personally what’s been the biggest breakthrough in your business over the past 12 months?
What’s the best piece of advice you’ve been given from a mentor? And who was that mentor?