In your opinion why is it important then that your positioned at the top of the market?
How do you go from being just a run of the mill “Personal Trainer” to being the “Mr Motivator” that’s on TV that’s charging premium fees that’s positioned as the leader in the field?
From your point of view why do you think that the elite process (What goes on in the meetings) why do you think it’s so powerful?
What do you say to people that say “But Jon, if I’m the most expensive doesn’t that mean I’m gunna get less business than my cheaper competitors?”
In your business personally what’s been the biggest breakthrough in your business over the past 12 months?
What’s the best piece of advice you’ve been given from a mentor? And who was that mentor?
In this week’s episode of the ‘Renegade Recruiter Unleashed’ podcast, we hear from Jon McCulloch AKA The Evil Bold Genius. Jon is one of only and handful of people I actually listen to when it comes to marketing my business. He has been my personal business mentor for over six years now, and I can’t recommend him highly enough. In this episode, he talks about his upcoming event with Dan Kennedy, email marketing and premier positioning strategies. All with the end goal and increasing the revenue and profits in your Recruitment or Search Business.
Here’s what You’re Getting –
About Jon McCulloch
Jon McCulloch has been dubbed “The Evil Bald Genius” for reasons you’ll find become clear as you immerse yourself in his work. But be warned — Jon’s scathing and uncompromising style and language are for neither the sensitive nor the faint-hearted. In fact, he has something guaranteed to offend everyone.
But that’s OK, because Jon isn’t in the business of winning friends and influencing people, not if it comes at the expense of hiding or obfuscating the truth about what it takes to succeed legally, morally, ethically, and entirely above board in business in today’s dire economy, despite recession, bad government, and tight-fisted banks. So if you’re looking to have your hand held and your fevered brow mopped with gentle, loving hands, you’d be best advised to avoid Jon and his work because you won’t like it.
On the other hand… if you’re serious about increasing your sales by 100% or more within the next three months, you’re prepared to roll your sleeves up and get stuck in to some seriously hard work, and you’re not timid, faint-hearted, or unwilling to ruffle a few feathers, then Jon is well worth listening to.
Who Is the Evil Bald Genius?
Jon is a leading and controversial educator in Direct Response Marketing, a fearless and outrageously outspoken small business advocate, and the most expensive copywriter and marketing consultant in Europe so far as he knows (even if you’re able to hire him at all, which is highly unlikely. He almost never opens up his Private Client List to new clients, and the ones already on it never leave).
He lives in West Cork, Ireland, with Mrs EBG, his Jack Russell Terrier, Haggis, and an assortment of other dogs and cats.
[1:44] Just for anyone who doesn't know you can you give us a very brief background of who you are and what you do now.
[3:45] For those that don't know could you just give us an overview of who Dan Kennedy is and why he's worth listening to.
[6:50] Can you tell us something about you that most people don't know, so an interesting or funny story?
[8:24] For you why are is email marketing so powerful?
[16:56] How does regular emailing help with your positioning and pricing?
[29:45] What would you say to clients who say, "My market won't pay a high rate or fee."?
[38:26] Why is there so much reluctance?
[43:55] What does a day (With Dan Kennedy) entail?
[46:03] Tell us about your event that you're doing with Dan in March.