Alex Moyles is a former accountant and former Director of Robert Half International
Alex now provides sales & marketing training courses for recruiters and leaders of recruitment teams.
And is also Co-Founder of Nurture IT which exists to make life easier for recruiters.
In this revealing interview..
- Alex shares the pitfalls of being obsessed with Job Orders
- The clients you should never work with under any circumstances
- Why it is imperative, you ALWAYS get paid for work you do
- Discover the secret formula of the most successful recruiters
- How to predict your sales accurately
- Why you must stop selling to get more business
- Get access to a free tool that will help you work less and earn more
- And so much more
In this weeks episode of the ‘Renegade Recruiter Unleashed’ podcast, Terry interviews Connor Benham from connorbenham.com as he reveals the secrets for attracting new clients into your Recruitment or Search Firm using Facebook…
During this interview Connor reveals…
Before me get going Ryan, can you tell us a bit about your background and what you do?
How did you get into the staffing and recruitment industry?
Tell us something about you that not many people know about you.
What specifically do you like or love about recruitment and the staffing industry?
What would you change about the industry?
What marketing activity have you taken on so far?
From your point of view what kind of results did you get from the direct mail campaigns?
For those that don’t know what a landing page is just tell us what you did there Ryan.
Just tell us some of the things you’ve done on Facebook please.
What’s been the monetary value to the marketing that you’ve done so far?
What personal reservations did you have about implementing this?
What would you say to anybody that’s listening to this considering doing this themselves?
If you could give just one piece of advice to recruitment and search firm owners from around the world as to what the in your opinion essential rules for business success what would that be?
What do you mean by the mind-set for success?
How close are those two things linked? Are the actions controlled by the beliefs?
How do you go about changing your beliefs?
I’ve attended countless sales trainings and events in my life time…
Read countless books on the subject…
I’ve listened to hours and hours of audio on it too…
Here’s something I’ve noticed about almost EVERY one of them…
Whether it’s a live event, book, audio CD or whatever…
For the most part… They don’t work for everyone!
Two Recruiters could take the exact same training, sell the same product, at the same price, using the exact same strategies they learnt…
But then go out into the real world and get very different results…
One will see a dramatic increase in their sales performance…
They’ll speak to more people and convert more of the people they speak to into sales…
But the other… Might see SOME improvement…. But they’ll get nowhere near the success of the first person…
Even though they have access to the same skill set…
And you wona know why?...
It’s because they're missing the KEY ingredient that makes all the difference…
This key ingredient hardly ever gets mentioned at most the sales training available to you...
Which is a shame, because without this one key thing, you’ll never make as many sales as you should…
Even if you get everything else right…
And this key ingredient is nothing you’re born with…
It doesn’t come naturally but is something that CAN be taught, if you’re aware of it….
And that’s exactly what we’re discussing during this week episode of the ‘Renegade Recruiter Unleashed’ podcast
Two recruiters can take on exactly the same training, sell exactly the same product at the same price using the exact same strategies that they’ve discovered but then they go into the real word and get very different results. One will see dramatic increases in their sales performance and the other won’t.
Even if you get everything else right this key ingredient is absolutely essential and this key ingredient has got nothing to do with what you’re born with it doesn’t tome naturally but its something that can be taught if you’re aware of it. That key ingredient is mind-set!
Selling is not telling, selling is asking the right questions.
All things being equal, if you approach more people, if you attempt to sell to more people, even if your lousy at sales you’re gunna get better results than someone who doesn’t.
Many Recruiters will go into a meeting and talk about what they do and the process they go through and will never ever ask for the business.
If you don’t believe that your service is worth it you’re not gunna get that!
If you’re content being average, mediocre or normal and you’re happy to continue meandering along, NEVER experiencing any significant growth in your business, NEVER reaching your full potential and forever working harder just to stay in the same place, then do nothing. Keep doing what you’re doing, stop reading this letter and stay as you are.
But if you want improvement and you want to build a highly profitable business that experiences significant growth year after year, and dominates your sector. Then the only intelligent and rational decision you can make today is to claim your spot at “Market Domination X" before it's too late and you miss out.
Full details here: http://terryedwards.com/mdx/
In my first year on my own I billed just under 80,000, In my very first year and it made me question everything. I was kinda thinking was it luck before? Was it the fact that I worked for a big firm? Or am I not good enough? Why can’t I do this?
If you’ve been through that stage and you’ve fallen out of love with what you’re doing, if you think that your clients and candidates as well as your family and friends haven’t picked that up your sadly mistaken.
Just because you’re a great recruiter doesn’t mean you’re gunna be a great business owner and there’s a massive difference between the two.
I wish I could say that the transformation was overnight!
Although that was painful what I went through bizarrely I’m kinda grateful for going through it because it made me a better person and made me I guess at a level a stronger person as well.
It’s about the feeling of being below where you want to be rather than complete and utter failure.
If you talk to most owners and directors of recruitment businesses and say “Do you know what you need to do to achieve what you need to achieve? They go “Yeh! Course I do.” And then you ask them “Are you doing what needs to be done to achieve what you need to achieve?” “Welllll…” and they’re not doing what they know they should be doing.
A new episode of the ‘Renegade Recruiter Unleashed’ podcast is available today and in this episode I talk about an area of business that most Recruitment and Search Firm owners ignore.
And if you’re ignoring it too you’re leaving thousands in business revenue and profits on the table.
This Monday gone we met up with some the members of the “Recruitment Marketing Elite’ mastermind group in London. And while we were having dinner I got talking to one of my clients Neal about health and fitness and in particular, diet.
See, one a bad habit that he’d picked up was that when he was hungry, he’d go to the fridge and just eat whatever took his fancy without any thought about the consequences.
And so to try and kick the habit… He’d recently downloaded an app for his iPhone that allowed him to measure how many calories certain meals or drinks had before he consumed them.
And even though it could be argued that not all calories are bad and perhaps it isn’t the most important metric to measure it was working for him.
He didn’t have to develop any new skills, didn’t have to work hard… But simply by being aware of the number of calories he was consuming it caused him to think twice about what he was eating.
And this is something that can be directly applied to your Recruitment or Search Business.
There’s a well know quote from business author Peter Drucker who says:
“Everything you measure improves.”
And I’ve found this to be true both in personal life and business life.
In this podcast we talk about the importance of tracking key numbers if you want to increase revenue and profits.
Terry…How much should my recruitment/search firm spend on marketing? Or what should my budget be?
What’s your LTV?
What’s the average lifetime value of a client?
Why is it do you think so many recruitment and search firm owners are so reluctant to invest in marketing?
For those that don’t know you Walt, can you tell us who you are and what you do please?
When was that book actually published. “Book Yourself Solid”
In your opinion, anybody listening to this, what’s the first part that should be in place before they even start the marketing?
Are you saying then if the client has an issue around your fee or the investment required that it’s probably a reflection of how they view you, your authority and credibility?
Can you tell us about some of the articles you’ve written on productivity and time management?
In your opinion why is it important then that your positioned at the top of the market?
How do you go from being just a run of the mill “Personal Trainer” to being the “Mr Motivator” that’s on TV that’s charging premium fees that’s positioned as the leader in the field?
From your point of view why do you think that the elite process (What goes on in the meetings) why do you think it’s so powerful?
What do you say to people that say “But Jon, if I’m the most expensive doesn’t that mean I’m gunna get less business than my cheaper competitors?”
In your business personally what’s been the biggest breakthrough in your business over the past 12 months?
What’s the best piece of advice you’ve been given from a mentor? And who was that mentor?
In this week’s episode of the ‘Renegade Recruiter Unleashed’ podcast, we hear from Jon McCulloch AKA The Evil Bold Genius. Jon is one of only and handful of people I actually listen to when it comes to marketing my business. He has been my personal business mentor for over six years now, and I can’t recommend him highly enough. In this episode, he talks about his upcoming event with Dan Kennedy, email marketing and premier positioning strategies. All with the end goal and increasing the revenue and profits in your Recruitment or Search Business.
Here’s what You’re Getting –
About Jon McCulloch
Jon McCulloch has been dubbed “The Evil Bald Genius” for reasons you’ll find become clear as you immerse yourself in his work. But be warned — Jon’s scathing and uncompromising style and language are for neither the sensitive nor the faint-hearted. In fact, he has something guaranteed to offend everyone.
But that’s OK, because Jon isn’t in the business of winning friends and influencing people, not if it comes at the expense of hiding or obfuscating the truth about what it takes to succeed legally, morally, ethically, and entirely above board in business in today’s dire economy, despite recession, bad government, and tight-fisted banks. So if you’re looking to have your hand held and your fevered brow mopped with gentle, loving hands, you’d be best advised to avoid Jon and his work because you won’t like it.
On the other hand… if you’re serious about increasing your sales by 100% or more within the next three months, you’re prepared to roll your sleeves up and get stuck in to some seriously hard work, and you’re not timid, faint-hearted, or unwilling to ruffle a few feathers, then Jon is well worth listening to.
Who Is the Evil Bald Genius?
Jon is a leading and controversial educator in Direct Response Marketing, a fearless and outrageously outspoken small business advocate, and the most expensive copywriter and marketing consultant in Europe so far as he knows (even if you’re able to hire him at all, which is highly unlikely. He almost never opens up his Private Client List to new clients, and the ones already on it never leave).
He lives in West Cork, Ireland, with Mrs EBG, his Jack Russell Terrier, Haggis, and an assortment of other dogs and cats.
[1:44] Just for anyone who doesn't know you can you give us a very brief background of who you are and what you do now.
[3:45] For those that don't know could you just give us an overview of who Dan Kennedy is and why he's worth listening to.
[6:50] Can you tell us something about you that most people don't know, so an interesting or funny story?
[8:24] For you why are is email marketing so powerful?
[16:56] How does regular emailing help with your positioning and pricing?
[29:45] What would you say to clients who say, "My market won't pay a high rate or fee."?
[38:26] Why is there so much reluctance?
[43:55] What does a day (With Dan Kennedy) entail?
[46:03] Tell us about your event that you're doing with Dan in March.
In this episode of the ‘Renegade Recruiter Unleashed’ Podcast, I go back to back with James O’Brien, associate director at i-intro. We talk about what Recruitment and Search firms can learn from likes of McDonald’s and Starbucks to give their business value to potential buyers.
Here’s just a fraction of what you’re getting…
For show notes, podcast updates and additional resources head over to http://therenegaderecruiter.com/
Can you give us and overview of who you are and what you do please James?
Can you just give us an overview of i-intro and what i-intro does and who they do it for?
Tell us something about you James that not many of us know about.
As a search firm owner what are the benefits I would get from the i-intro system?
What’s some of the biggest mistakes that you’ve made within the recruitment and search industry and tell me the lessons you made from those big mistakes?
What advice would you give to anyone listening who are making those kind of mistakes?
Who have been the biggest influences on your business journey?
How do you go about growing your business?
What’s the best piece of advice that Carl Chapman gave you?
Give me 5 books that you believe are must read books for any recruitment or search firm owner.